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Actionable strategies on Performance Marketing, AI, and Automation.
Meta Ads

Scaling Meta Ads: The testing strategy that worked in 2025

Stop relying on interest targeting. Here is the exact broad targeting framework I use to scale brands past ₹30L/month.

2025-01-10 Read More
Google Ads

Google Ads Scripts to Automate Negative Keywords

Why waste time checking search terms manually? Copy-paste this script to automatically exclude low-relevance terms.

2025-01-08 Read More
AI

The Future of Ad Tech: How AI is replacing media buyers

Manual bidding is dead. Advantage+ and PMax are taking over. Here is how you can adapt your career.

2025-01-05 Read More
GA4

Setting up GA4 Server-Side Tracking with GTM

Cookie loss is real. Learn how to implement server-side tracking to improve your conversion data accuracy by 30%.

2025-01-02 Read More

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